Kenya’s e-commerce market continues to grow

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According to Statista Market Forecast, the revenue in the eCommerce market in Kenya is projected to reach US$3,238.00m in 2023, with an expected annual growth rate of 6.71% between 2023 and 2027. Kenya is currently the 56th largest market for eCommerce, and the predicted revenue of the market is expected to reach US$3,237.6 million by 2023, placing it ahead of Jordan. Moreover, eCommerce generated the highest digital revenues in 2020, with a share of 76.1%. In terms of leading e-commerce segments in Kenya in 2020, electrical goods constituted the main e-commerce segment with a share of 29 percent, followed closely by health and beauty with 24 percent of the market share.

Overall, the eCommerce market in Kenya is expected to continue growing in the coming years, with several factors fueling its growth, including the adoption of a digital economy blueprint meant to further develop the ICT sector and e-commerce activity.