According to Statista Market Forecast, the revenue in the eCommerce market in Kenya is projected to reach US$3,238.00m in 2023, with an expected annual growth rate of 6.71% between 2023 and 2027. Kenya is currently the 56th largest market for eCommerce, and the predicted revenue of the market is expected to reach US$3,237.6 million by 2023, placing it ahead of Jordan. Moreover, eCommerce generated the highest digital revenues in 2020, with a share of 76.1%. In terms of leading e-commerce segments in Kenya in 2020, electrical goods constituted the main e-commerce segment with a share of 29 percent, followed closely by health and beauty with 24 percent of the market share.
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Overall, the eCommerce market in Kenya is expected to continue growing in the coming years, with several factors fueling its growth, including the adoption of a digital economy blueprint meant to further develop the ICT sector and e-commerce activity.